Justin Bieber / Vespa

The goal of this project was to promote the launch of Justin Biebers collaboration with Vespa. We were so thankful to be apart of this special release. With the creative guidance from Rory Kramer (Director/Photographer) and Even Paterakis (Creative Director), Social Color Club was honored to help bring the vision to life and reveal the Vespa that was personally designed by Justin Bieber himself. We were tasked to produce one Hero Video, 3 social videos, BTS long and short form video’s all delivered in 4x5, 16x9 and 9x16 aspect ratios to accommodate all social platforms. On top video, we also captured photos to be used for social posts and billboards that were created around the world.